Welcome to the Hive, Paiv.
Emily, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Paiv is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US roofing contractor mapped, the ~4,400 that look like Paiv's best customers, and three campaigns we'd run for Paiv in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Paiv.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a season-driven purchase, and a founder-led sales motion that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 3,700 to 6,100 more of your best customers?
You already have the dream ones: the roofing contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 3,700 to 6,100 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a roofing contractor.
Every US roofing contractor establishment sits in Census County Business Patterns under NAICS 238160, cross-referenced with Google Maps listings and state licensing rolls. We build the list from that, enrich owners and sales leaders, and time the sends to storm season and permit cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 24,532 US roofing contractors and reach out the moment the right signal shows up, so Paiv is the first name a roofing sales manager thinks of when insurance claim software comes up.
- Hail or wind storm eventNOAA Storm Events Database. Claims volume spikes within days, back office overloaded fast.
- Roof replacement permit filedCounty building permit portals. Homeowner has moved from inspection to build stage.
- Sales Manager or CSO job postingLinkedIn job listings. Contractor is scaling outbound and needs a system to run it.
- New roofing license issuedState contractor licensing boards. New entrants need claims workflow from day one.
- Google review velocity spikeGoogle Business Profile activity. Crew growth is outpacing manual estimating and follow-up.
- Xactimate certification on staffCoreLogic Xactimate estimator directory. Already doing insurance work manually, ready to automate it.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Census CBP, Google Maps listings, and state contractor licensing boards. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Emily, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.